Question 8 Discuss the possible positive and negative media effects a product you have studied might have on it's audience PLAN: Having an impact: Hypodermic needle- media messages are injected directly into the brain of passive audience (influenced by message) Desensitisation- exposure to violent images numbs effects of them (e.g seeing a violent graphic will not make you feel sensitive/shocked and therefore can easily IMITATE Male Gaze (Mulvey)- Games with male characters- making girls feel inferior Moral Panic (Cohen)- media creates fear in population over an issue that appears to threaten or harm. Anderson- Book focussed on exposure to media violence increases the likelihood of agressive violent behaviour in young people. - The study was based on research carried out oon effects of violence in TV,Film,Music and video games Not having an impact: Uses and gratification- media used for social interaction (as a way to interact with others- build relationships), entertainment