Newspaper: Ownership

Newspaper: Ownership

- The Sun (tabloid) + Independent newspapers (broadsheet)

Tabloid-A tabloid is a newspaper that has small pages, short articles, and lots of photographs. Tabloids are often considered to be less serious than other newspapers.

Broadsheet- A standard or full sized newspaper that takes a serious look at major news stories.

The Independent

- Last printed- 26th March 2016 - only digital editions

- Launched as a competitor for free papers, cost 20p when first published - owned by JPIMedia

- INDEPENDENT HOMEPAGE: pop-up advertising as a means of generating revenue

SOCIAL MEDIA- both the independent and the sun has usual social media/ more political stories- formal

The Sun

- 1.1m subscribers

- Tv style video bulletins

- Adverts before clips

- live streams

- Most popular video- 18m views - 238K likes

- ADVERTISING- above the line (tv ads/billboard)

- WEBSITE- Specific pop up ads

- SOCIAL MEDIA- both the independent and the sun has usual social media/ less political stories- gossip/ has snapchat (reflect target audience)

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience

Reception Theory- Decoding Papers

Stuart Hall - preferred/negotiated and oppositional reading

1) Preferred reading- when audiences respond to the product the way media producers want/ expect them to

2) Oppositional reading- when the audience are in disagreement with the product's message or setting

3) Negotiated reading- when a member of the audience partly agrees with part of the product

EXAMPLE:

Tinky Winky- preferred: amusing facial expressions and body movements teach children social skills, oppositional: represents homosexuality (handbag) + obesity through body shape, negotiated: might have controversial associations for children

The sun reading: preferred: sexual gratification, agree with stories, oppositional:dismiss the view point of the stories, negotiated: may accept some stories but dismiss others

Preferred reading: 'caught out' thinking the chase is rigged

Oppositional reading: may disagree with the chase hiding secrets

Negotiated reading: sometimes they may agree and sometimes not

Comments

Independent Films + Joint Ventures

Independent Films + Joint Ventures Joint Venture= when a media company works with another on a project mutually beneficial for both parties (independent companies) - independent and conglomerate e.g blumhouse + universal Funding Distribution Ownership Marketing Personnel Diversification into different platforms Advantages: - independent company gains more profit - distribution from bigger conglomerates causes more recognition for smaller independent companies - Headhunting from conglomerate to independent company to gain new employers - the bigger conglomerate may have the links for expanding onto different platforms and therefore will help the independent company expand to different platforms e.g linking with Netflix, prime - Conglomerate able to provide much more funding to help support independent company - Both got same risk (ownership) - Different ideologies with smaller companies - new ideas/f...

Radio: RAJAR & Audience

RAJAR & Audience Rajar= audience collater (Radio Joint Audience Research) measures radio audiences in the UK - jointly owned by the BBC and the radiocentre in behalf of the commercial sector - Set up in 1992 - PSB and Commercial radio - Owned: bbc and radiocentre - Independent contractor for research- ipsos-Mori - Various types of data for analysis - Offer training aswell - 18% of 32% of people who own a voice activated speaker use it to listen to the radio - The most popular place to listen to the radio is at home 60%/ 68% out of listening to radio in a vehicle or work/ elsewhere Heart: total hours: 58,322 VS BBC Radio 1: 55,651 Karrang!: 1,661 From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 One possible reason why the readership of Hallam FM has decreased since 1999 due to the diversification of r...

Kerrang! Textual Analysis

Kerrang! Textual Analysis Magazine front cover: Masthead - where is it situated , what colour and what font Font - How many fonts are there, do they elate to the genre colour scheme - how many colours are there, do they relate to the genre Slogan - is it memorable, is it a pun, where is it Cover lines - do they relate to the genre Main magazine - what type of shot is it Puffs Barcode Issue date Publisher Date Website Magazine double page spread: Title - how big is it, where is it placed, what does it look like Layout Size Lead - beginning of a story Wx5 Use of columns Image used - what/who Image details - has credit been given to model/ photographer Pull quote - from Who and why Colour scheme - does it follow on from. the cover Text - size, font style, placement Contact information Magazine logo Date/page number - where, why, what font style Body copy - main text on page Front cover analysis: Is there a sense of commonality? - Some have bands, some have individual arti...

Lexie Dean Unit 1

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