Skip to main content

Revision


Revision 

Ownership- 
BBC 
- PSB 
- Funded- 75% tv licence, 25% sales + publications 
- INFORMATIVE, DISTINCTIVE, REFLECT BRITISH DIVERSITY 
- Remit: inform, educate, entertain 

ITV
- Commercial 
- Funded- adverts, product placement and sponsorship

Structure of the BBC:  
- BBC is a cross-media organisation (vertically and horizontally)
VERTICAL INTEGRATION- when media companies has the ability to control the production, distribution and exchange of a product, business grows by acquiring a similar company in their industry.
HORIZONTAL INTEGRATION- media companies have a number of subsidiary companies that are used to support marketing of its products, business expands by acquiring another company to operate before and after. 

PSB- public service broadcaster (no adverts) 

Conglomerates - A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises 

Advertising- 

Video-on demand- streaming websites e.g Netflix, YouTube, amazon prime, disney

Traditional vs digital- traditional= newspaper digital=tv ads

Black box- smartphone - device that supplies us with all of our ICT requirements 

Above the line- where mass media e.g tv, radio and print, internet are used to promote brands and reach out to target audiences (pop up ads)

Below the line- personalised, one to one advertising (email shots)

Streaming- media consumed online without being downloaded 



Comments

Post a Comment

Popular posts from this blog

Independent Films + Joint Ventures

Independent Films + Joint Ventures  Joint Venture= when a media company works with another on a project mutually beneficial for both parties (independent companies) - independent and conglomerate e.g  blumhouse + universal  Funding  Distribution  Ownership  Marketing  Personnel  Diversification into different platforms  Advantages:  - independent company gains more profit - distribution from bigger conglomerates causes more recognition for smaller independent companies  - Headhunting from conglomerate to independent company to gain new employers  - the bigger conglomerate may have the links for expanding onto different platforms and therefore will help the independent company expand to different platforms e.g linking with Netflix, prime  - Conglomerate able to provide much more funding to help support independent company  - Both got same risk (ownership) - Different ideologies with smaller companies - new ideas/formulas  - Smaller companies can have better people to help produce the pr
Post a Comment
Read more