Magazine: Kerrang!

Magazine: Kerrang!

Keywords: 

Niche- a smaller targeted audience for a media product 

Mass- Media: media that is targeting to a wide range of people 

Conglomerate- A company that owns several companies involved in mass media 

Time Shifting- When a programme that is on live is saved for a later date (+1)

Escapism- The idea that media allows you to escape reality and make you feel like you are in a utopian world 

Kerrang!: 

Diversification (when a company has a core product available on other platforms) e.g website, app

Ownership- 

Shared ownership Wasted Talent (magazine) Bauer (tv)  

- ALSO BOUGHT STYLE MAGAZINE 'THE FACE' TO BRING BACK INTO PUBLICATION 

- WENT FROM WEEKLY TO MONTHY MAGAZINE 

Bauer Media Group- Kerrang! Radio 

Box Plus Network- Kerrang! TV 

2008- sold to Bauer Media (own other parts 

2017- sold to Wasted Talent 

Synergy of brands working with different parts of Kerrang- split profit

                                                                       Advertising- 

Below the line- subtle (Kerrang badges, pens, posters)

Above the line- billboards, tv 

DIGITAL ADVERTISING- 

1) Youtube, link to social media, large following, link to subscription of magazine, featured channels of other magazines owned by Beaur media, links to website, podcast 

2) Search engine: Kerrang! website (first link), twitter, newsstand, pocketmag (buy subscriptions) 

SOCIAL MEDIA ADVERTISING- 

1)Facebook} app, clickable links to sponsored websites, encourages people to be prosumer (own content- share) and share content, event calendars (promotions within facebook community with friends), friendly advertising, link to merch + subscription page 

2)Twitter} app, follow Kerrang feed, hyperlink to website, pinned tweets stay at stop - link to that week's issue

3)Instagram} link to website in bio, merch highlight, email for feedback, marketing of music videos, IGTV of podcast, link tree to link different platforms,

4) Kerrang app} get exclusive stories + added bonus's 

EXAM Q: Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use real media products/ examples to support each of your answers.

Online technologies can be used to enhance traditional advertising methods as it allows the modern generation to access it's content. For example, Kerrang was traditionally advertised on billboards however online technologies such as social media accounts, allow this to be enhanced. Kerrang has diversified onto apps such as twitter, facebook and instagram, for example, on facebook, allowing people to be the prosumer to share the content, this has increased the brand identity as it is targeting to a wider audience.

 Another online technology that has been used to enhance the traditional advertising method of tv advertisement is a pop up advert which has allowed the company to gain recognition for its product. 

The online technology of an app has helped the Kerrang! brand become more accessible for a younger and modernised audience as, in this generation, the rise of apps has become very successful. This enhances the traditional advertising of the print magazine as it has modernised a way in which the customer can consume Kerrang magazine digitally.