Kerrang! Readership
GRACE for Kerrang!
Gender - Male
Race - White
Age - 16-35
Class - Middle
Ethncity - British
Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.
Kerrang! - Print magazine as well as online subscription.
Gap in the Market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.
NRS Social Grade Chart:
Majority of Kerrang! readership= 15-34yrs old
446,000 per month (369,000 = ABC 1)
- The majority of Kerrang! readers are middle and upper middle class young people
Target Audience: 15-24
Mean- 19.5
M/F- equal
Range- 15-65+
C2/D/E - Less disposable income
Cost - £5
Psychographics- personality, values, opinions, attitudes, interests, lifestyles
Market position (circulation)
Kerrang! is third most popular bauer media mag (more niche?)
Bauer media (owns Kerrang) dominates the magazine magazine
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