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Kerrang! Readership

Kerrang! Readership

 GRACE for Kerrang!

Gender - Male

Race - White

Age - 16-35

Class - Middle

Ethncity - British


Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.

Kerrang! - Print magazine as well as online subscription.

Gap in the Market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand. 


NRS Social Grade Chart: 


 Majority of Kerrang! readership= 15-34yrs old 
446,000 per month (369,000 = ABC 1) 
- The majority of Kerrang! readers are middle and upper middle class young people 

Target Audience: 15-24
Mean- 19.5 
M/F- equal 
Range- 15-65+
C2/D/E - Less disposable income 
Cost - £5 

Psychographics- personality, values, opinions, attitudes, interests, lifestyles 

Market position (circulation)
Kerrang! is third most popular bauer media mag (more niche?)
Bauer media (owns Kerrang) dominates the magazine magazine









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