Kerrang! Readership

Kerrang! Readership

GRACE for Kerrang!

Gender - Male

Race - White

Age - 16-35

Class - Middle

Ethncity - British

Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.

Kerrang! - Print magazine as well as online subscription.

Gap in the Market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.

NRS Social Grade Chart:

Majority of Kerrang! readership= 15-34yrs old

446,000 per month (369,000 = ABC 1)

- The majority of Kerrang! readers are middle and upper middle class young people

Target Audience: 15-24

Mean- 19.5

M/F- equal

Range- 15-65+

C2/D/E - Less disposable income

Cost - £5

Psychographics- personality, values, opinions, attitudes, interests, lifestyles

Market position (circulation)

Kerrang! is third most popular bauer media mag (more niche?)

Bauer media (owns Kerrang) dominates the magazine magazine

Comments

Independent Films + Joint Ventures

Independent Films + Joint Ventures Joint Venture= when a media company works with another on a project mutually beneficial for both parties (independent companies) - independent and conglomerate e.g blumhouse + universal Funding Distribution Ownership Marketing Personnel Diversification into different platforms Advantages: - independent company gains more profit - distribution from bigger conglomerates causes more recognition for smaller independent companies - Headhunting from conglomerate to independent company to gain new employers - the bigger conglomerate may have the links for expanding onto different platforms and therefore will help the independent company expand to different platforms e.g linking with Netflix, prime - Conglomerate able to provide much more funding to help support independent company - Both got same risk (ownership) - Different ideologies with smaller companies - new ideas/f...

Newspaper: Ownership

Newspaper: Ownership - The Sun (tabloid) + Independent newspapers (broadsheet) Tabloid- A tabloid is a newspaper that has small pages, short articles, and lots of photographs. Tabloids are often considered to be less serious than other newspapers. Broadsheet- A standard or full sized newspaper that takes a serious look at major news stories. The Independent - Last printed- 26th March 2016 - only digital editions - Launched as a competitor for free papers, cost 20p when first published - owned by JPIMedia - INDEPENDENT HOMEPAGE: pop-up advertising as a means of generating revenue SOCIAL MEDIA- both the independent and the sun has usual social media/ more political stories- formal The Sun - 1.1m subscribers - Tv style video bulletins - Adverts before clips - live streams - Most popular video- 18m views - 238K likes - ADVERTISING- above the line (tv ads/billboard) - WEBSITE- Specifi...

Radio: RAJAR & Audience

RAJAR & Audience Rajar= audience collater (Radio Joint Audience Research) measures radio audiences in the UK - jointly owned by the BBC and the radiocentre in behalf of the commercial sector - Set up in 1992 - PSB and Commercial radio - Owned: bbc and radiocentre - Independent contractor for research- ipsos-Mori - Various types of data for analysis - Offer training aswell - 18% of 32% of people who own a voice activated speaker use it to listen to the radio - The most popular place to listen to the radio is at home 60%/ 68% out of listening to radio in a vehicle or work/ elsewhere Heart: total hours: 58,322 VS BBC Radio 1: 55,651 Karrang!: 1,661 From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 One possible reason why the readership of Hallam FM has decreased since 1999 due to the diversification of r...

Lexie Dean Unit 1

Search This Blog