Masthead: main tittle
Denotation= type face (what)
Connotation= (why) associating to denotation
Anchorage= the way in which text is used to help pin down the mood or meaning
Layout:
Broadsheet- more text-heavy, fewer images, Stories about current affairs,
Tabloids- more gossip, more images
Comparing Tabloid + Broadsheet
THE SUN
Denotation= headlines are exaggerated and informal terms
Connotation= Gossip magazine
Masthead= big bold masthead, informal, colourful
Layout= Busy with images
Images= image heavy, sexualising pictures
Text= sans serif font- immature/ creative
Content= informal, gossip stories
Masthead- uses sans-serif font, with a red background 'red tops', sans serif fonts used throughout the front cover
Laura Mulvey- Male Gaze:
Catering to a predominantly male audience , often featuring semi- clad women in its pages- objectified for the male gaze- men gaining sexual gratification from them
THE INDEPENDENT
Denotation= headlines are formal and decent
Connotation= due to current and formal stories
Masthead= big bold masthead, clean and clear
Layout= text heavy
Images= lack of/ mainly text
Text= serif font- mature/ formal
Content=formal current afairs
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