Skip to main content

Newspaper: Textual Analysis

Newspaper: Textual Analysis 

Masthead: main tittle 

Denotation= type face (what)

Connotation= (why) associating to denotation 

Anchorage= the way in which text is used to help pin down the mood or meaning

Layout:

Broadsheet- more text-heavy, fewer images, Stories about current affairs,

Tabloids- more gossip, more images  

Comparing Tabloid + Broadsheet

THE SUN

Denotation= headlines are exaggerated and informal terms

Connotation= Gossip magazine 

Masthead= big bold masthead, informal, colourful 

Layout= Busy with images 

Images= image heavy, sexualising pictures 

Text= sans serif font- immature/ creative 

Content= informal, gossip stories 



Masthead- uses sans-serif font, with a red background 'red tops', sans serif fonts used throughout the front cover 

Laura Mulvey- Male Gaze: 

Catering to a predominantly male audience , often featuring semi- clad women in its pages- objectified for the male gaze- men gaining sexual gratification from them 



THE INDEPENDENT

Denotation= headlines are formal and decent

Connotation= due to current and formal stories 

Masthead= big bold masthead, clean and clear

Layout= text heavy 

Images= lack of/ mainly text

Text= serif font- mature/ formal

Content=formal current afairs 

Comments

Post a Comment

Popular posts from this blog

Independent Films + Joint Ventures

Independent Films + Joint Ventures  Joint Venture= when a media company works with another on a project mutually beneficial for both parties (independent companies) - independent and conglomerate e.g  blumhouse + universal  Funding  Distribution  Ownership  Marketing  Personnel  Diversification into different platforms  Advantages:  - independent company gains more profit - distribution from bigger conglomerates causes more recognition for smaller independent companies  - Headhunting from conglomerate to independent company to gain new employers  - the bigger conglomerate may have the links for expanding onto different platforms and therefore will help the independent company expand to different platforms e.g linking with Netflix, prime  - Conglomerate able to provide much more funding to help support independent company  - Both got same risk (ownership) - Different ideologies with smaller companies - new ideas/f...
Post a Comment
Read more

Newspaper: Ownership

Newspaper: Ownership   - The Sun (tabloid) + Independent newspapers (broadsheet) Tabloid- A  tabloid  is a newspaper that has small pages, short articles, and lots of photographs.  Tabloids  are often considered to be less serious than other newspapers.  Broadsheet-   A standard or full sized  newspaper  that takes a serious look at major news stories. The Independent  - Last printed- 26th March 2016 - only digital editions  - Launched as a competitor for free papers, cost 20p when first published - owned by JPIMedia - INDEPENDENT HOMEPAGE: pop-up advertising as a means of generating revenue  SOCIAL MEDIA- both the independent and the sun has usual social media/ more political stories- formal  The Sun - 1.1m subscribers - Tv style video bulletins  - Adverts before clips  - live streams  - Most popular video- 18m views - 238K likes - ADVERTISING- above the line (tv ads/billboard)  - WEBSITE- Specifi...
Post a Comment
Read more

Radio: RAJAR & Audience

RAJAR & Audience  Rajar= audience collater (Radio Joint Audience Research) measures radio audiences in the UK - jointly owned by the BBC and the radiocentre in behalf of the  commercial  sector  - Set up in 1992  - PSB and Commercial radio  - Owned: bbc and radiocentre  - Independent contractor for research- ipsos-Mori  - Various types of data for analysis  - Offer training aswell  - 18% of 32% of people who own a voice activated speaker use it to listen to the radio  - The most popular place to listen to the radio is at home 60%/ 68% out of listening to radio in a vehicle or work/ elsewhere  Heart: total hours: 58,322 VS BBC Radio 1: 55,651 Karrang!: 1,661 From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 One possible reason why the readership of Hallam FM has decreased since 1999 due to the diversification of r...
Post a Comment
Read more