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Radio: Heart FM Radio


Radio: Heart FM Radio 

Where can you access Radio: DAB- AM FM , TV( Digital Satellite Radio via TV), Cable, Internet Radio to desktop- stations website , Apps- mass/wider audiences 

Ownership: 

- Commercial radio brand (advertising) 

- Use celebrities to attract audiences 

- Rajar (audience collater) 

- Owned by Global (19/11 hearts channels)

- Audience 25-44

Advertising: 

- Above the line- traditional: billboard (slogan, logo- simple, main information) 

- TV ad- above the line (traditional)- family orientated, all ages, content appropriate, links to slogan- turn up, non diegetic 'turn up', colour scheme (brand identity), brings back youth of dancing, reflects diversity, all genders and ethnicities

-Website - https://www.heart.co.uk/ }

How is sponsorship used access the website: 'Win A Brilliant Tech Package With TalkTalk' 'Win One of Five Great Prizes With Sky Q' 'Win the all-new iPhone 12!', apple music sponsorship 

How can listeners access the station: 'LISTEN NOW' 'last played songs' 'schedule', direct to website, app 

Which aspects of the website appeal to the target audience: simple and clear layout, calming colours, different categories for people (lifestyle tab), remembrance day (news articles), podcasts 

-Heart VIP access (events, exclusive giveaways)

Textual analysis: 

Jingles= short slogan, verse or tune to be easily remembered and especially used in advertising 





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