Independent Films + Joint Ventures Joint Venture= when a media company works with another on a project mutually beneficial for both parties (independent companies) - independent and conglomerate e.g blumhouse + universal Funding Distribution Ownership Marketing Personnel Diversification into different platforms Advantages: - independent company gains more profit - distribution from bigger conglomerates causes more recognition for smaller independent companies - Headhunting from conglomerate to independent company to gain new employers - the bigger conglomerate may have the links for expanding onto different platforms and therefore will help the independent company expand to different platforms e.g linking with Netflix, prime - Conglomerate able to provide much more funding to help support independent company - Both got same risk (ownership) - Different ideologies with smaller companies - new ideas/f...
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