Lexie Dean Unit 1

 Kerrang! Textual Analysis  Magazine front cover: Masthead - where is it situated , what colour and what font Font - How many fonts are there, do they elate to the genre colour scheme - how many colours are there, do they relate to the genre Slogan - is it memorable, is it a pun, where is it Cover lines - do they relate to the genre Main magazine - what type of shot is it Puffs Barcode Issue date Publisher Date Website Magazine double page spread: Title - how big is it, where is it placed, what does it look like Layout Size Lead - beginning of a story Wx5 Use of columns  Image used - what/who Image details - has credit been given to model/ photographer Pull quote - from Who and why Colour scheme - does it follow on from. the cover Text - size, font style, placement Contact information Magazine logo Date/page number - where, why, what font style Body copy - main text on page Front cover analysis: Is there a sense of commonality? - Some have bands, some have individual artists. If so, wh

Magazine: Kerrang! Keywords:  Niche- a smaller targeted audience for a media product  Mass- Media: media that is targeting to a wide range of people  Conglomerate- A company that owns several companies involved in mass media  Time Shifting- When a programme that is on live is saved for a later date (+1) Escapism- The idea that media allows you to escape reality and make you feel like you are in a utopian world  Kerrang!:  Diversification (when a company has a core product available on other platforms)  e.g website, app Ownership -  Shared ownership Wasted Talent (magazine) Bauer (tv)    - ALSO BOUGHT STYLE MAGAZINE 'THE FACE' TO BRING BACK INTO PUBLICATION  - WENT FROM WEEKLY TO MONTHY MAGAZINE  Bauer Media Group- Kerrang! Radio  Box Plus Network- Kerrang! TV  2008- sold to Bauer Media (own other parts  2017- sold to Wasted Talent  Synergy of brands working with different parts of Kerrang- split profit                                                                         

Film Audiences  BBFC- British Board of Film Classification   Explain target demographic for one of the films we have studied (GET OUT) Niche or mainstream- Niche  What age range do they appeal to- 16-35 Broader appeal? secondary audience-  NETFLIX- SELF CLASSIFICATION -Traditionally classified by BBFC, now they classify using old algorithm -BBFC will help to approve  -Saves time- cuts out third party  - Aim = 100% of Netflix content to have BBFC rating  

  Exam Q Practise for GET OUT P oint E vidence E xplain  T heory (STRAUSS) Binary opposition 'suburban street', day vs night, black vs white (BATHES) Enigma code/ action codes- leaves questions  MIS-EN-SCENE:  P1: Setting and night- conforms to stereotypes Set- suburban street  Black character believes he 'stands out like a sore thumb' - suggests that stereotypically the black community are of a lower class Set at night- conforms to stereotype that most crime happens at night where protagonist is attacked  THEORY- Strauss' binary opposition of black character/ suburban street  THEORY- Altman's audience pleasures- visceral pleasure of fear  P2: Challenge of stereotype- black on white violence  Audience assume dominant representation of black characters in the media attack white people, challenging audience expectations as white attacks black  THEORY- Strauss' binary opposition of black character/ white car/character   Attacker conforms to stereotype of white

  Theories :  Uses + Gratification= Blumler & Katz The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs.    The Uses and Gratifications Theory looks to answer three questions:    What do people do with the media? What are their underlying motives for using said media? What are the pros and cons of this individual media use? We consume media for: - Information     - Finding to about relevant events in society and the world     - Seeking advice     - Satisfying curiosity and general interest     - Learning; self-education     - Gaining a sense of security through knowledge - Personal Identity     - Finding reinforcement for personal values     - Finding models of behaviour     - Identifying with values others     - Gaining insight into others - Integration and Social Interaction     - Gaining insight into circumstances of others     - Identifying with others and gaining a sense of belonging     - Finding a basis for conversation and

F ilm Attributes Denotation - what you can see, for example a red sports car Connotation - the meaning you derive from a text, for example red=anger Rick Altman argues that genre offers audiences a set of pleasures: Emotional Pleasures - how does the text make you feel? happy, sad, nostalgic? Visceral Pleasures - gut responses, excitement, fear, laughter Intellectual Pleasures - does it make the audience think?  Sound-  Diegetic- sound within world of film (speaking  Non diegetic- sound not in world of film (sound effects, background music) Parallel- Sound that matches actions (Notebook- romantic, peaceful music) Contrapuntal- Sound that doesn't match action (juxtaposes action- makes audience feel uncomfortable, tense) On screen- Sounds that are on screen/ can see sound  Off screen-  Editing-  Fast paced editing- editing with lots of cuts/changes angle/position- matches action  Slow paced editing- continuous shots  Shot reverse shot- usually in conversations to highlight both chara

Film Analysis Independent company- a small company has no backing from a major media brand Conglomerate- a company with a company that owns numerous companies involved in mass  media  enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. Join Venture- A joint venture is when 2 companies (e.g independent and conglomerate) work together to create a bigger product. The Big 6- The main 6 companies that own the biggest market share in the film industry and have alot of power and say over what happens. Key Terms:  Verisimilitude - how real the world of the story appears to the audience - is it believable for example. Diegesis/diegetic world - the world in which the film take places J uxtaposition - placing one object next to another to create meaning Narrative theory - theories that categorise narratives and find features common to them 1) Levi Strauss and Binary Opposition:  - Levi theorised that since all cultures are products of the human bra