Skip to main content

Posts

Questions 8

Question 8  Discuss the possible positive and negative media effects a product you have studied might have on it's audience PLAN:  Having an impact:  Hypodermic needle- media messages are injected directly into the brain of passive audience (influenced by message) Desensitisation- exposure to violent images numbs effects of them (e.g seeing a violent graphic will not make you feel sensitive/shocked and therefore can easily IMITATE Male Gaze (Mulvey)- Games with male characters- making girls feel inferior Moral Panic (Cohen)- media creates fear in population over an issue that appears to threaten or harm. Anderson- Book focussed on  exposure to media violence increases the likelihood of agressive violent behaviour  in young people.  - The study was based on research carried out oon effects of violence in TV,Film,Music and video games Not having an impact:  Uses and gratification- media used for social interaction (as a way to interact with others- build relationships), entertainment
Post a Comment
Read more
Recent posts

Video Games: Call Of Duty

Video Games: Call Of Duty  Ownership  - Published and owned by Activision  - Developer: Infinity Ward  Franchising- Activision franchises the call of duty brand to a number of different companies (merchandise Etc) - CONVERGENCE  Marketing & Distribution - Activision places more focus on billboards rather than digital platforms (made fans feel physically connected and involved on the ground with the COD community) - uses and grats (QR codes which gave various codes that could be cracked) - Released trailer of game on live stream (website, twitter, instagram)  - Billboards put up in London, Paris, New York, LA (tourist attractions)  Advertising  - Above-the- line (traditional advertising) BFI Imax (Gains mass exposure) - QR codes on billboards in popular areas (combination traditional- digital advertising) Website: drop-down menu for different incarnations of game, BUY NOW button always on page when browsing , trailer embedded, colour scheme linked to game, 'community' sec
Post a Comment
Read more

Radio: Regulation

Radio: Regulation  Ofcom : Office of communication (TV and Radio)
Post a Comment
Read more

Radio: RAJAR & Audience

RAJAR & Audience  Rajar= audience collater (Radio Joint Audience Research) measures radio audiences in the UK - jointly owned by the BBC and the radiocentre in behalf of the  commercial  sector  - Set up in 1992  - PSB and Commercial radio  - Owned: bbc and radiocentre  - Independent contractor for research- ipsos-Mori  - Various types of data for analysis  - Offer training aswell  - 18% of 32% of people who own a voice activated speaker use it to listen to the radio  - The most popular place to listen to the radio is at home 60%/ 68% out of listening to radio in a vehicle or work/ elsewhere  Heart: total hours: 58,322 VS BBC Radio 1: 55,651 Karrang!: 1,661 From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 One possible reason why the readership of Hallam FM has decreased since 1999 due to the diversification of radio onto the internet therefore causing the listening of FM to decre
Post a Comment
Read more

Radio: Heart FM Radio

Radio: Heart FM Radio  Where can you access Radio: DAB- AM FM , TV(  Digital Satellite Radio via TV), Cable, I nternet Radio to desktop- stations website , Apps- mass/wider audiences  Ownership:  - Commercial radio brand (advertising)  - Use celebrities to attract audiences  - Rajar (audience collater)  - Owned by Global (19/11 hearts channels) - Audience 25-44 Advertising :  - Above the line- traditional: billboard (slogan, logo- simple, main information)  - TV ad- above the line (traditional)- family orientated, all ages, content appropriate, links to slogan- turn up, non diegetic 'turn up', colour scheme (brand identity), brings back youth of dancing, reflects diversity, all genders and ethnicities -Website - https://www.heart.co.uk/ } How is sponsorship used access the website: 'Win A Brilliant Tech Package With TalkTalk' 'Win One of Five Great Prizes With Sky Q' 'Win the all-new iPhone 12!', apple music sponsorship  How can listeners access the sta
Post a Comment
Read more

Newspaper: Pamco

 Newspaper: Pamco Publishing Audience Measurement Company - audience collater (oversees audience measurement for the published media industry) https://pamco.co.uk/pamco-data/infographics/ Infographics:  Compared to 2018-2017:  Print decreased by 7% in 2020-2019 (55%/48%) Desktop decrease of 11% in 2020-2019 (37%/28%) Phone increase of 11% in 2020-2019 (74%/63%) Tablet increase 3% in 2020-2019 (22%/19%) This table shows that the rise of technology advances has made newsbrand readership divert to more updated platforms such as phone and tablet (increased %)- more accessable/ portable/ instantly updated Regulator Ipso - Independent Press Standards Organisation  - Not run by government (freedom of speech, no bias opinions from government) - Created editors code of practice e.g discrimination, accuracy, harassment  EXAM Q: Explain what readership means Readership is the term used to describe the readers of a magazine or newspaper Analysis the data about 'The Sun' and 'Daily Mail
Post a Comment
Read more

Newspaper: Audience

Newspaper: Audience  Tabloid Audience: EDC2 35+ Broadsheet Audience: C1BA Graphs + Tables:  Trends? Why?  -46.7 mill people consume news brands across print and digital - 9/10 adults in great Britain consume news brand either print or digitally- 70% of adults read print, 71% consume news brand via pc or mobile (time sensitive, print outdated -newspaper circulation march 2004- 2010 = sales decreases as time has gone on (technology enhanced, easier access) -newspaper circulation 1950-2015/ millions per day= most newspaper circulation between 2010-2015- evening standard: free/ given away so increased  -Metro has huge print readership (Free newspaper on tube') -Vote by newspaper readership- telegraph, express, mail (conservative) 
Post a Comment
Read more