Lexie Dean Unit 1

Revision  Ownership-  BBC  - PSB  - Funded- 75% tv licence, 25% sales + publications  - INFORMATIVE, DISTINCTIVE, REFLECT BRITISH DIVERSITY  - Remit: inform, educate, entertain  ITV - Commercial  - Funded- adverts, product placement and sponsorship Structure of the BBC:   - BBC is a cross-media organisation (vertically and horizontally) VERTICAL INTEGRATION- when media companies has the ability to control the production, distribution and exchange of a product, business grows by acquiring a similar company in their industry. HORIZONTAL INTEGRATION- media companies have a number of subsidiary companies that are used to support marketing of its products, business expands by acquiring another company to operate before and after.  PSB- public service broadcaster (no adverts)  Conglomerates -  A media  conglomerate ,  media  group, or media institution is a company that owns numerous companies involved in mass media enterprises   Advertising-  Video-on demand-  streaming websites e.g Netflix

Get Out: The production process -  pre-production -  financing will be confirmed principal cast members, director and cinematographer are set The screenplay is finalised The scripts broken down into individual scenes and storyboarded Locations, props, cast members, costumes, special effects and visual effects are identified an extremely detailed schedule is produced sets are constructed the crew is hired financial arrangements are put in place and a start date for the beginning of principal photography is set There will be read-through of the script.  Production -  involves: camera crew lighting department sound department directorial apartment runners location crew security drivers stunt crew actors talent caterers rushes runners Low budget films might be shot over a period of five to six weeks. Sometimes this will involve 18-hour days, often six days a week. Bigger films will take much longer (75-120 days). Post-Production -  principally involves editing and sound The editing suite w

   Research Data questionnaires - get research off of the public's opinions on what engages them focus group - allows them to analyse a group and get a diverse opinion on what they should include interviews - interview competing companies on their success or even members of the public to get advice on what to include too be successful  Secondary research involves internet searches, books, magazines qualitative - descriptive, in-depth data quantitative - data can be measured numerically Lucifer questionnaires - the tv show changed from amazon prime to Netflix, therefore, you could use a questionnaire to get information on what they would like to change and what they would want to keep the same.  Interview - you could interview someone very religious such as a priest to get feedback on religious beliefs. You can be more sympathetic and change questions to ensure that they feel comfortable.  You can post a picture of the devil on instagram and analyse the comments received on the subj

Key words:   Focus group- a group that is targeted to discuss a certain topic/product in which they give there opinions   Adv of focus group- different opinions and viewpoints Conglomerate e.g Disney: one overall parents company owns a number of smaller companies - creative control over production process- complete control over film from inception to release (have access to multiple platforms for cross- promotion and synergy) HORIZONTAL Video-on demand- streaming websites e.g Netflix, YouTube, amazon prime, disney Traditional vs digital - traditional= newspaper digital=tv ads Black box- smartphone - device that supplies us with all of our ICT requirements   Above the line- where mass media e.g tv, radio and print, internet are used to promote brands and reach out to target audiences (pop up ads) Below the line- personalised, one to one advertising (email shots) Streaming- media consumed online without being downloaded   FROZEN CASE STUDY Marketing and distribution - released in 2013 E

Audiences Mainstream - audience that consumes a product that appeals to a wide range of groups and cultures Niche -  audience of a specialist interest media product that may only appeal to a small number o people or those who fall within a specific demographic profile (eg. age, ethnicity) Narrowcasting -  aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Chris Anderson: The Long Tail Theory - Devised by Chris Anderson of Wired magazine - First published 2004, then as a book in 2009 - Concerns mass vs niche products and audience      -The theory suggests our culture and economy is shifting away form focus of relatively small number of mainstream products and markets and towards niches. BARB data - BARB stands for Broadcasters' Audience Research Board. They collate viewing figures for all the major UK broadcasters such as BBC, TV and Sky.   -  BARB website: During September 2018, there were 3.81 million people who watched T

                                                ADVERTISING - Marketing and Distribution   Advertising- payments from brands in return for the placement of promotional material on pages or production (commercial breaks/ product placement) Could be considered in 2 main ways:   Traditional advertising= print,trailers,billboards   Digital advertising= TV, interactive billboards   Digital advertising-   Display ads, social media ads, search engine marketing, native advertising, remarking retargeting, video ads, email marketing   Traditional advertising-   Pre digital era forms of advertising   Above- the- line advertising-   Where mass media is used to promote brands, these include conventional media such as Tv and radio advertising, print and the internet   (Obvious advertising used to attract mass audiences) Distribution- how product or brand reaches an audience (web, tv, cinema etc), how its marketed and promoted   Web 2.0 and technological convergence   Technological convergence allow

Media (TV) institution ownership  Unit 1 - 2 hour exam, 80 Marks (MEDIA PRODUCTS + AUDIENCES) differences between public and commercial institutions (ITV,CHANNEL 4) BBC  PSB- Public service broadcaster (made for the public - NO ADVERTS) Funded: 75% tv license , 25% sales + publications Main features of programmes: informative, distinctive(original),reflect British diversity - promise to viewers Remit- (INFORM,EDUCATE, ENTERTAIN)   ITV Commercial  Funded: Adverts, product placement, sponsorship  Exam Q: Explain how PSB operates differently to a commercial company. Use an example to support your answer.  PSB companies such as BBC is directly funded through TV licences, sales and publication- with no adverts, whereas commercial companies such as ITV are funded through adverts and product placement.  The structure of the BBC  The BBC is a cross- media organisation (largest in Europe) - vertically and horizontally integrated  Vertical integration- When media company has the ability to cont