Lexie Dean Unit 1

Video Games: Call Of Duty  Ownership  - Published and owned by Activision  - Developer: Infinity Ward  Franchising- Activision franchises the call of duty brand to a number of different companies (merchandise Etc) - CONVERGENCE  Marketing & Distribution - Activision places more focus on billboards rather than digital platforms (made fans feel physically connected and involved on the ground with the COD community) - uses and grats (QR codes which gave various codes that could be cracked) - Released trailer of game on live stream (website, twitter, instagram)  - Billboards put up in London, Paris, New York, LA (tourist attractions)  Advertising  - Above-the- line (traditional advertising) BFI Imax (Gains mass exposure) - QR codes on billboards in popular areas (combination traditional- digital advertising) Website: drop-down menu for different incarnations of game, BUY NOW button always on page when browsing , trailer embedded, colour sc...

Radio: Regulation  Ofcom : Office of communication (TV and Radio)

RAJAR & Audience  Rajar= audience collater (Radio Joint Audience Research) measures radio audiences in the UK - jointly owned by the BBC and the radiocentre in behalf of the  commercial  sector  - Set up in 1992  - PSB and Commercial radio  - Owned: bbc and radiocentre  - Independent contractor for research- ipsos-Mori  - Various types of data for analysis  - Offer training aswell  - 18% of 32% of people who own a voice activated speaker use it to listen to the radio  - The most popular place to listen to the radio is at home 60%/ 68% out of listening to radio in a vehicle or work/ elsewhere  Heart: total hours: 58,322 VS BBC Radio 1: 55,651 Karrang!: 1,661 From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 One possible reason why the readership of Hallam FM has decreased since 1999 due to the diversification of r...

Radio: Heart FM Radio  Where can you access Radio: DAB- AM FM , TV(  Digital Satellite Radio via TV), Cable, I nternet Radio to desktop- stations website , Apps- mass/wider audiences  Ownership:  - Commercial radio brand (advertising)  - Use celebrities to attract audiences  - Rajar (audience collater)  - Owned by Global (19/11 hearts channels) - Audience 25-44 Advertising :  - Above the line- traditional: billboard (slogan, logo- simple, main information)  - TV ad- above the line (traditional)- family orientated, all ages, content appropriate, links to slogan- turn up, non diegetic 'turn up', colour scheme (brand identity), brings back youth of dancing, reflects diversity, all genders and ethnicities -Website - https://www.heart.co.uk/ } How is sponsorship used access the website: 'Win A Brilliant Tech Package With TalkTalk' 'Win One of Five Great Prizes With Sky Q' 'Win the all-new iPhone 12!', apple music sponsorship  How can li...

 Newspaper: Pamco Publishing Audience Measurement Company - audience collater (oversees audience measurement for the published media industry) https://pamco.co.uk/pamco-data/infographics/ Infographics:  Compared to 2018-2017:  Print decreased by 7% in 2020-2019 (55%/48%) Desktop decrease of 11% in 2020-2019 (37%/28%) Phone increase of 11% in 2020-2019 (74%/63%) Tablet increase 3% in 2020-2019 (22%/19%) This table shows that the rise of technology advances has made newsbrand readership divert to more updated platforms such as phone and tablet (increased %)- more accessable/ portable/ instantly updated Regulator Ipso - Independent Press Standards Organisation  - Not run by government (freedom of speech, no bias opinions from government) - Created editors code of practice e.g discrimination, accuracy, harassment  EXAM Q: Explain what readership means Readership is the term used to describe the readers of a magazine or newspaper Analysis the data abou...

Newspaper: Audience  Tabloid Audience: EDC2 35+ Broadsheet Audience: C1BA Graphs + Tables:  Trends? Why?  -46.7 mill people consume news brands across print and digital - 9/10 adults in great Britain consume news brand either print or digitally- 70% of adults read print, 71% consume news brand via pc or mobile (time sensitive, print outdated -newspaper circulation march 2004- 2010 = sales decreases as time has gone on (technology enhanced, easier access) -newspaper circulation 1950-2015/ millions per day= most newspaper circulation between 2010-2015- evening standard: free/ given away so increased  -Metro has huge print readership (Free newspaper on tube') -Vote by newspaper readership- telegraph, express, mail (conservative) 

Newspaper: Textual Analysis  Masthead: main tittle  Denotation= type face (what) Connotation= (why) associating to denotation  Anchorage= the way in which text is used to help pin down the mood or meaning Layout: Broadsheet- more text-heavy, fewer images,  Stories about current affairs, Tabloids- more gossip, more images    Comparing Tabloid + Broadsheet THE SUN Denotation= headlines are exaggerated and informal terms Connotation= Gossip magazine  Masthead= big bold masthead, informal, colourful  Layout= Busy with images  Images= image heavy, sexualising pictures  Text= sans serif font- immature/ creative  Content= informal, gossip stories  Masthead- uses sans-serif font, with a red background 'red tops', sans serif fonts used throughout the front cover  Laura Mulvey- Male Gaze:  Catering to a predominantly male audience , often featuring semi- clad women in its pages- objectified for the male gaze- men gaining s...

Newspaper: Ownership   - The Sun (tabloid) + Independent newspapers (broadsheet) Tabloid- A  tabloid  is a newspaper that has small pages, short articles, and lots of photographs.  Tabloids  are often considered to be less serious than other newspapers.  Broadsheet-   A standard or full sized  newspaper  that takes a serious look at major news stories. The Independent  - Last printed- 26th March 2016 - only digital editions  - Launched as a competitor for free papers, cost 20p when first published - owned by JPIMedia - INDEPENDENT HOMEPAGE: pop-up advertising as a means of generating revenue  SOCIAL MEDIA- both the independent and the sun has usual social media/ more political stories- formal  The Sun - 1.1m subscribers - Tv style video bulletins  - Adverts before clips  - live streams  - Most popular video- 18m views - 238K likes - ADVERTISING- above the line (tv ads/billboard)  - WEBSITE- Specifi...

Kerrang! Readership   GRACE for Kerrang! Gender - Male Race - White Age - 16-35 Class - Middle Ethncity - British Market Possibilities  - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off. Kerrang! - Print magazine as well as online subscription. Gap in the Market  - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.  NRS Social Grade Chart:   Majority of Kerrang! readership= 15-34yrs old  446,000 per month (369,000 = ABC 1)  - The majority of Kerrang! readers are middle and upper middle class young people  Target Audience: 15-24 Mean- 19.5  M/F- equal  Range- 15-65+ C2/D/E - Less disposable income  Cost - £5  Psychographics- personality, values, opinions, attitudes, interests, lifestyles  Market position (c...